Canon LED Signage

VuePix Centrepiece for Canon

PMA (Photo Marketing Association) Australia 2010 Digital Life Expo was held in June 2010 at the Melbourne Convention and Exhibition Centre exhibiting stands and seminars to keen enthusiasts wanting to know more about digital photo imagery and the latest technology. PMA is one of the largest Photography shows in Australia, recording this year’s largest attendance of all years totally in excess of 23,000 registrations.

VuePix Centerpiece for Canon
VuePix Centerpiece for Canon

One major exhibitor was Canon, and they were looking for the latest visual technology centerpiece on their Canon stand. The stands designer, Virtual Display Group, met with Clifton Productions System Tech James Pavey to come up with a solution to meet Canon’s needs.

VuePix Centerpiece for Canon
VuePix Centerpiece for Canon

As the clients wanted a large high resolution screen, James decided to supply a VuePix P6 SMD cabinet, built into a custom set piece, split up into two sections. The configuration of the screen was 7 panels wide by 8 panels deep. The top section was 5 panels deep playing a 16:9 video. The bottom 3 panels were displaying a banner for an EOS competition.

James says “The clients were extremely happy with the overall display and visual impact that the VuePix P6 provided. We are using more and more of the P6 in exhibition work due to the resolution of the cabinets combined with quick and easy set up”.

Chinese Karaoke Stage LED Screens

VuePix on Show for Chinese Karaoke Competition

The grand final for a popular Chinese Karaoke television competition was held at Palms Crown Casino in May 2010, broadcasted from Melbourne to China.

Due to the broadcast nature of the show, lighting director Kate Hall saw the need for additional movement on the stage. Having used VuePix P18 SMD LED mesh panels on Little Birdie previously, she contacted Clifton Productions to supply the LED screens again as this was the piece missing to light up the stage.

Due to a small budget, only a small amount of panels were supplied with high impact consisting of a total of 20 x P18 SMD LED mesh panels. Configuration of the middle screen was 3 panels wide x 4 panels deep. Either side of middle screen was configured into strips of 1 panel wide x 4 panels deep.

VuePix Centrepiece for Canon
VuePix Centrepiece for Canon

Kate drove the screen from FOH with the in house Grand MA and a Catalyst server. James Pavey from Clifton Productions
said everyone was extremely happy with the graphics the screen produced on stage as this complimented and made the lighting show.

Fox Sports Studio LED Display

VuePix on FOX SPORTS

FOX SPORTS have recently installed two new sets in their Pyrmont studios, designed by Mal Nichols from Mal Nichols & Associates. ULA has provided solutions to Mal with a new customized VuePix P10 screen which includes a customized airflow system which minimizes fan noise for recording on set, with a higher refresh rate.

FOX SPORTS is Australia’s leading sports broadcaster, screening an average of around 21 hours of LIVE sport each day across three dedicated channels (FOX SPORTS 1, 2, 3) as well as FOX SPORTS 1HD, FOX SPORTS 2HD and FOX SPORTS 3HD.

VuePix on FOX SPORTS
VuePix on FOX SPORTS

When Mal was asked by FOX SPORTS to come up with a new approach through a screen for the set, he wanted to try a new form of visual display. Mal says “I was asked to create a more graphical approach to the set. I chose VuePix as I wanted to create a new integrated style using LED away from Plasma displays which have been used a lot. I also chose VuePix because of the flexibility and user friendliness with the DMX in the studio control area”.

Mal’s influence behind the set design was to have the set marry up to the concept of the initial graphic brief where elements have been used utilizing shiny surfaces, elements of perforations/pixels mimicking the LED Screen/Stainless steel and LED lighting effects.

Mal says “I was asked to create a set that became versatile with lighting shades and colour to enable a day time program to be bright and a night time show with warmer subtle tones”. To do this, Mal chose to use RGB Flexi LED tape to bring his design to life enabling a seamless glow around the curved surfaces and endless variations through RGB and dimmable control.

VuePix on FOX SPORTS
VuePix on FOX SPORTS

For the Ashes set, a large quantity of RGB Flexi LED tape was used to illuminate all the acrylic and staging on set. Anolis ArcSource 12 fixtures were used behind the Plasma to illuminate up the back wall. Selected also for noise free operation (no fans) and high performance, Anolis ArcSource 12 utilizes luxeon 1w LED emitters.

For the first time VuePix has been used in a host studio environment. Mal says “The lumen’s were at an acceptable level in the RGB Flexi LED tape and the images on the VuePix screen came to be surprisingly clear when we pushed the boundaries”.